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Message: Intertainment's Ortsbo Eclipses 40 M Unique Monthly Users With 25% Increase

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Intertainment's Ortsbo Eclipses 40 M Unique Monthly Users With 25% Increase

posted on Nov 10, 11 12:16PM
Intertainment's Ortsbo Eclipses 40 Million Unique Monthly Users With 25% Increase For October 2011

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - Nov. 10, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, experiential communications platform, Ortsbo.com (www.ortsbo.com) continued its accelerated growth in October, achieving up to 25% growth over the same period in September 2011. Now with over 40 Million Unique Monthly Users, 287 Million Minutes of Monthly User Engagement, 137 Million Monthly Page Views and over 56 Million Monthly Online Sessions from over 170 countries and territories during the month of October 2011.

With the launch of Ortsbo's iPhone app, O2O for the iPad, available at iTunes, its Windows Phone 7 app, available in the Windows Marketplace and its Android app available in the Android Market, users are now spending time both on Ortsbo via mobile smartphones, tablets and desktop based computers. Mobile metrics are not yet included in the reported Ortsbo results.

Recently, Ortsbo also launched its multi-lingual email solution for Microsoft Outlook ("O4O"). Available for trial and purchase now at www.ortsbo.com

Record Results for October 2011

Ortsbo's social media offering continues to accelerate achieving record results for October 2011 including substantive growth month over month. Ortsbo has found that as new users become more adept with the site, the number of page views diminishes per user, as they do not require any of the support pages to use the site.

Oct. 1 to 15 Oct. 16 - 30 Oct. Totals Monthly
Increase
Online Sessions 26,568,449 29,695,887 56,264,336 +13%
Page Views 63,113,119 74,214,707 137,327,826 +20%
Unique Users For Period 20,214,417 22,363,500 40,427,837* +25%
Minutes of User Engagement 130,751,343 156,313,174 287,064,517 +12%
* Duplicates unique users for first and second half of the month are removed.

On October 14, 2011, Ortsbo's parent, Intertainment Media Inc. published its Corporate Update for the fiscal year ended June 30, 2011 and commented that in the past year, management and the board have rejected 2 independent offers for Ortsbo to effectively divest primary ownership of Ortsbo. The US investment market for social media acquisitions and public offerings continues to grow. The investment markets have seen highly successful IPO debuts of several social media companies and the much anticipated potential IPOs for Zynga and Facebook are continual newsworthy items.

Given the performance of Ortsbo, management and the board feel that the current overall corporate and shareholder value does not reflect the enterprise value of the sum of the divisions, especially Ortsbo. The Company is currently reviewing strategy and opportunities where Intertainment will potentially unlock maximum valuation for Ortsbo while retaining significant ownership and future benefits from the continual growth and performance in the program while potentially creating a special dividend for shareholders, rewarding them for the continual support of the Company. The Company will report on these efforts in due course.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo

Follow Ortsbo on Twitter

For the Company's corporate blog, please visit www.intertainmentmedia.com/blog

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